A&R & Artist Development
Finding the sound, shaping the rollout, picking the singles, and building a release cadence that compounds instead of fizzling. The long game, run on purpose.
Never Ending A&R LLC · Los Angeles, CA
Independent artists.
Major-label numbers.
I'm an A&R and artist manager developing independent talent from Northeast LA — handling the unglamorous machine behind the music: publishing, splits, song registration, and the marketing that turns plays into a career.
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- streams developed
- 0
- certified plaque
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- label advance taken
1M
streams
certified
ARTIST ★ YFEGUERO
certified
// What I handle
The whole machine behind the music — so the artist can stay an artist.
Publishing
Getting compositions administered and collecting the money the work already earns — mechanical and performance royalties most independent artists never claim.
Splits & Royalties
Clean splits agreed and documented before the song blows up. Producers, features, writers — everyone paid right, no friendships ruined over a hit.
Song Registration
ISRCs, PRO and publishing registration, metadata done correctly. The boring paperwork that decides whether 5 million streams actually pay out.
Marketing & Instagram
Turning catalog into reach — content strategy, Instagram growth, and the promo cycles that put records in front of the people who'll run them up.
"A great artist makes the song.
A&R makes the song make money."
// Case study
YFEGUERO — built independent, from Northeast LA.
YFEGUERO has been making music seriously since he was sixteen. The first record he ever cut with his engineer DG — "Henny" — became the breakout. No label put it there. No advance funded it.
Since then it's been a body of work, not a fluke: the 8-track project TrashBags & Foreigns (Oct 2025), a deep catalog of singles, and a release schedule that's still active in 2026. A wavy, West-Coast-meets-Florida street sound with a real local scene behind it.
My job on this one: turn that catalog into infrastructure — registered, administered, marketed, and paid. The numbers below aren't projections. They're the dashboard.
As featured in · The Artist Connect "Born in Northeast LA, Built by the Hustle: YFEGUERO's Journey" Hear it for yourself ↓
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Lifetime streams
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"s80" — his 1M+ plaque record
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"Henny" — the breakout
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Releases administered
// Top catalog · lifetime streams
- 01 s80 1M plaque 1,702,129
- 02 Henny w/ DG 1,286,120
- 03 BigSteppin 455,706
- 04 Run For Yo Life Remixx 207,030
// The receipts
Anyone can claim numbers. Here's the dashboard.
// Listen
Press play. Catalog available on all platforms.
Spotify
Apple Music
Open in Apple Music ↗YouTube
Music videos & the full channel — "Ouchies", "2 Real", "BouttaBag" and more.
Open the channel ↗// Follow The Socials
Run it up. Follow YFEGUERO everywhere.
// The team
Small, independent, and built to scale.
Never Ending
Artist development, business, and the paperwork that pays. The person making sure the catalog turns into a career.
dvelupr@proton.meDG
The sound. Engineer and producer behind the records since day one — from "Henny" to the current catalog, and an independent music publisher in his own right.
dgrpub.com ↗YFEGUERO
Northeast LA. Wavy street sound, ~5M streams, a 1M-certified record, and a release schedule that doesn't stop.
The catalog ↓// Get in touch
Got an artist worth
building?
Independent artists, producers, and managers — if you want the catalog handled right, registered, marketed, and paid, this is where it starts.
Send your music →